What's inside

60 copy-paste AI prompts across 8 categories
15 email templates (new lead → post-showing → expired → referral)
8 listing description frameworks by property type
Fair-housing safe-words checklist (✅ use / ⚠️ avoid)
15-caption social swipe file (IG / FB / X)
Bracketed [merge fields] — fill and go
Works with any AI (ChatGPT, Claude, Gemini)
Lifetime updates

Free preview — 5 prompts you can use right now

1 · MLS listing description

When to use: turning raw facts into a polished description.

You are an expert real-estate copywriter. Write an MLS listing description for [property address]. Facts: [beds], [baths], [sqft], [key features], [neighborhood highlights]. Tone: [luxury / cozy / investor]. ~120 words. Lead with the single most compelling feature. Be accurate, do not exaggerate, and avoid any fair-housing-sensitive language. End with a clear call to action.

2 · Three social captions from one listing

When to use: announcing a new listing across platforms.

From this listing: [paste description], write 3 social captions: 1) Instagram (warm, 1-2 emojis, 3 hashtags), 2) Facebook (community-focused), 3) X (punchy, under 200 chars). Keep claims factual. Add a CTA to DM for a showing.

3 · New-lead follow-up email

When to use: within minutes of a new online lead.

Write a short, friendly first-touch email to a new buyer lead named [first name] who inquired about [property/area]. Goal: book a quick call. Warm, no pressure, one clear question at the end. Under 90 words. Sign as [your name], [brokerage].

4 · Neighborhood lifestyle paragraph

When to use: enriching a listing or area page.

Write a 70-word lifestyle paragraph about living in [neighborhood, city]. Mention [parks/transit/dining/schools] only if true. Paint a vivid but accurate picture for a [target buyer]. No demographic or fair-housing-sensitive claims.

5 · Objection reframe (price)

When to use: a seller pushes back on your pricing.

A seller says their home is worth more than my recommended list price of [price]. Draft a calm, data-grounded reply that validates their feelings, references [comps/days-on-market/condition], and proposes a next step. Professional, ~120 words.

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💸 30-day no-questions money-back guarantee. If it doesn't save you time on your next listing, email us for a full refund.

🗓️ Also available: the 90-Day Content Calendar — $19

A full quarter of daily post ideas across IG / FB / X / email. See the calendar →

FAQ

Why not just use ChatGPT for free? You can — if you enjoy writing and re-testing prompts. This is the shortcut: 60 prompts and 15 templates already engineered for real-estate work, so you paste, fill the brackets, and ship. It pays for itself the first time it saves you an hour.

Will it actually save me time? If you write listings, captions, or follow-up emails, yes — most agents spend 20-45 min per listing on copy. If it doesn't save you time on your next listing, take the refund (below).

How is it delivered? Instant download after checkout — open it in any browser, copy-paste into your favorite AI.

Which AI does it work with? Any of them — ChatGPT, Claude, Gemini. The prompts are model-agnostic.

Is the copy compliant? The toolkit includes a fair-housing checklist, but you are responsible for reviewing every output. This is not legal advice.

Updates? Yes — buy once, get future updates free.

The AI Realtor Toolkit