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12 MLS Description Examples You Can Adapt (By Property Type)

ListingLift · Practical AI for real-estate agents

Staring at a blank description field is the slowest part of listing a home. The fastest fix isn't a better prompt — it's a real example close enough to your property that you can swap in your own facts. Below are short, structural breakdowns for five common property types, each with a sample opening line and the pattern behind it. For full-length examples of each, jump to the dedicated guide linked at the end of every section.

1. Single-family home

Pattern: lead with the lifestyle anchor (yard, school district, layout), then move room-by-room, close with the neighborhood.

Sample opener: "This 4-bed, 2.5-bath colonial sits on a quarter-acre lot in the [School District] boundary — the kind of yard and floor plan families outgrow apartments for, not each other."

See the full set: single-family listing examples.

2. Condo or apartment

Pattern: lead with location and low-maintenance living, name the building amenity that actually matters (not a generic list), close with commute or walkability.

Sample opener: "A 2-bed corner unit on the 9th floor with floor-to-ceiling windows and zero yard work — walk to the Green Line in six minutes."

See the full set: condo & apartment listing examples.

3. Luxury home

Pattern: understated tone, specific craftsmanship or provenance details over adjectives, no exclamation points, one clear differentiator.

Sample opener: "Set behind a gated drive, this 5,400-square-foot residence was designed around an unobstructed ridge-line view rarely available at this elevation."

See the full set: luxury listing examples.

4. Rental

Pattern: short and scannable, lead with price-relevant facts (beds, baths, pet policy, parking), skip flowery language entirely — renters scan, they don't read.

Sample opener: "Available Aug 1 — bright 1-bed, 1-bath, in-unit laundry, one assigned parking spot, cats welcome."

See the full set: rental listing examples.

5. Fixer-upper or investment property

Pattern: lead with the opportunity (price-per-square-foot, rental comp, or renovation upside), state condition honestly, address the obvious question before a buyer has to ask.

Sample opener: "Solid brick bungalow priced for the work it needs — new roof (2023), original hardwood underneath the carpet, and a layout that already supports an in-law suite conversion."

See the full set: fixer-upper & investment examples.

Tip: Don't copy an example's wording — copy its structure. Swap in your property's real facts, or the description will read like it was written for a different house (because it was).

What every good MLS description has in common

If you're writing from a blank page every time, the fastest path is feeding your facts into a structured workflow instead of a generic chat prompt — see how to write a listing with AI for the exact process, or try our free Listing Description Generator to draft your next one in the browser.

Skip the blank page

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