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10 Free AI Prompts for Real Estate Agents
1 · Quick MLS listing description
Write a 110-word MLS listing description for a home with: [beds], [baths], [sqft], [3 standout features], [neighborhood]. Tone: [warm / upscale]. Lead with the best feature, be accurate, avoid fair-housing-sensitive language, end with a CTA.
2 · Turn a listing into an Instagram caption
From this listing: [paste], write an Instagram caption (warm, 2 emojis, 3 relevant hashtags, a "DM to tour" CTA). Keep every claim factual.
3 · First-touch email to a new lead
Write a 80-word first email to new buyer lead [first name] who asked about [area]. Friendly, no pressure, one clear question to book a call. Sign as [name], [brokerage].
4 · Post-showing follow-up
Write a short, warm follow-up email after [first name] toured [address]. Ask for honest impressions, offer to answer questions, suggest 2 similar homes if they're not sold. Under 90 words.
5 · Open house invite (text + email)
Write a text and an email inviting my sphere to an open house at [address] on [date/time]. Mention [1-2 highlights]. Keep the text under 300 characters; the email under 100 words.
6 · Neighborhood lifestyle paragraph
Write a 70-word lifestyle paragraph about [neighborhood, city]. Mention [parks/transit/dining] only if true. Vivid but accurate, aimed at [target buyer]. No demographic claims.
7 · Price-objection reply
A seller thinks their home is worth more than my recommended [price]. Draft a calm, data-grounded reply referencing [comps / days-on-market / condition] and propose a next step. ~120 words.
8 · Listing video script (30 seconds)
Write a 30-second vertical video script for [address]: a hook line, 3 feature beats with on-screen text suggestions, and a CTA. Conversational, factual.
9 · Just-listed announcement (3 platforms)
From [listing], write a "just listed" post for Instagram, Facebook, and X. Match each platform's tone and length. Factual claims only; add a CTA to DM or comment.
10 · Past-client check-in
Write a warm, non-salesy check-in email to a past client [first name] who bought [time ago]. Reference [season/local event], offer a free home-value update, no pressure. Under 90 words.
Tip: paste your brokerage's voice/brand notes at the top of any prompt so the AI matches your style every time.
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